Wear Your Confidence
Complimentary worldwide shipping over ₦150,000 New arrivals · Autumn Adire Edit Bespoke tailoring — book your fitting today Fashion Academy enrollment now open Handcrafted in Lagos with heritage
Est. Lagos · Heritage Couture

Wear your confidence. Live your style.

African luxury reimagined — ready-to-wear silhouettes, couture bespoke for men and women, premium fabric sourcing, and a fashion academy that turns vision into craft.

Shop the Collection Book Bespoke Fitting
HANDCRAFTED · IN LAGOS · HANDCRAFTED · IN LAGOS ·
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Spring / Summer Edit
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— Four Pillars —

Everything a modern wardrobe deserves.

From ready-to-wear pieces you can shop in minutes to couture fittings and fabrics sourced across the continent — HeartyDesigns is a full atelier experience.

01

Ready to Wear

Curated seasonal drops of refined menswear & womenswear. Shop tops, palazzos, adire sets, and statement pieces in premium cotton and linen.

Browse Collection
02

Bespoke Tailoring

From measurement to final fitting — one-of-one garments crafted to your silhouette. Couture for men and women, with virtual or in-studio fittings.

Book Fitting
03

Fabric Market

Authentic adire, ankara, aso-oke, lace, and luxury linens — sourced, vetted, and sold by the yard. For makers, boutiques, and style enthusiasts.

Explore Fabrics
04

Fashion Academy

Learn pattern-making, bespoke tailoring, and business-of-fashion from the Hearty atelier. Beginner to master classes — online and in Lagos.

View Courses
— The Collection —

Signature silhouettes.

Modern African tailoring. Relaxed fits. Rich textures. Made for those who dress with intention.

— The Atelier Archive —

Our past works.

A living archive of every piece, lookbook, and collection we've crafted. Browse by category, or explore the full atelier journey.

Click any piece to view in full. Press ← / → to navigate.

Recreate a piece in your size
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Our Story

Heritage stitched with passion.

HeartyDesigns was born from a simple belief: great fashion isn't about trends — it's about confidence. We blend traditional African craft with modern silhouettes to create pieces that feel timeless, yet unmistakably now.

Every seam is stitched in our Lagos atelier. Every fabric is hand-selected. Every garment leaves our studio with intention.

— The Hearty Atelier
12K+
Garments crafted
300+
Academy graduates
26
Countries shipped
— Bespoke Atelier —

A garment made only for you.

Four steps from concept to couture. Book a fitting at our Lagos studio, or go fully virtual with our remote measurement service.

  • 01Consultation & concept — define your vision
  • 02Fabric selection from our curated archive
  • 03Precision measurements & first fitting
  • 04Final delivery, pressed & ready to wear

Book Your Fitting

Our atelier will reach out within 24 hours.

— Ready to Wear · Size Guide —

Find your perfect fit.

Every HeartyDesigns piece is cut for comfort with a relaxed, modern silhouette. Use our charts to find your size, or enter your measurements to get an instant recommendation.

CHEST WAIST HIP

Men's Size Reference

Sizes XS through XXL · All measurements in cm by default. Toggle to inches above the chart.

Men's Tops & Sets

Size Chest Waist Hip Shoulder Sleeve Length
XS897691446068
S968297466270
M10288103486372
L10894109506474
XL116102117526576
XXL124110125546678

Men's Palazzo & Trousers

Size Waist Hip Inseam Outseam Thigh
XS74897810056
S80958010358
M861008210560
L921068410862
XL1001138611064
XXL1081218811266

✦ Quick Size Finder

Enter your chest, waist & hip — we'll highlight your size in the chart above.

BUST WAIST HIP

Women's Size Reference

Sizes XS through XXL · All measurements in cm by default. Toggle to inches above the chart.

Women's Tops, Dresses & Sets

Size UK Bust Waist Hip Shoulder Length
XS6-88264893685
S8-108668933788
M10-129274983891
L12-1498801043993
XL14-16105871114095
XXL16-18113951194197

Women's Palazzo & Trousers

Size Waist High Hip Hip Inseam Outseam
XS6278877698
S66829177100
M72869678102
L789210279104
XL859910980106
XXL9310711781108

✦ Quick Size Finder

Enter your bust, waist & hip — we'll highlight your size in the chart above.

Between sizes?

For relaxed fits like adire sets and palazzo trousers, size down. For structured pieces, size up for comfort.

Need a custom size?

All HeartyDesigns ready-to-wear pieces can be ordered as bespoke at no extra charge for sizes XXS or 3XL+.

Fabric stretch

Our adire and aso-oke have minimal stretch. Cotton blends offer slight give. Always measure your favorite well-fitting garment for reference.

— How to Measure Yourself —

Smart measurements. Perfect fit.

For accurate results, follow the steps carefully. Whether you're shopping ready-to-wear or booking bespoke, your measurements unlock the perfect garment.

Before You Start
Wear fitted clothing Avoid baggy or thick layers
Use a flexible tape Keep it snug, never tight
Stand straight & relax Ask someone to help if possible

For Men

Reference Guide
How to take your measurements for men — HeartyDesigns guide
10 measurement points · Step-by-step Download ↓

For Women

Reference Guide
How to take your measurements for women — HeartyDesigns guide
12 measurement points · Step-by-step Download ↓
1
Prepare
Stand straight against a wall. Keep feet together, arms relaxed.
2
Front View
Take a clear front photo. Ensure good lighting and full body visible.
3
Side View
Turn to your side. Take a clear side photo (left or right).
4
Height
Measure from the top of your head to the floor.
5
Use the Tape
Use measuring tape for all body measurements. Keep tape snug, not tight.
6
Submit
Enter your measurements below and save. Our team will review for bespoke orders.
  • 1
    Neck
    Measure around the base of your neck.
  • 2
    Chest
    Measure around the fullest part of your chest.
  • 3
    Waist
    Measure around your natural waistline (belly button level).
  • 4
    Hip / Seat
    Measure around the fullest part of your hips and seat.
  • 5
    Shoulder
    From the edge of one shoulder to the other across your back.
1 2 3 4 5
  • 6
    Sleeve Length
    From the top of your shoulder down to your wrist.
  • 7
    Bicep
    Measure around the fullest part of your upper arm.
  • 8
    Wrist
    Measure around your wrist bone.
  • 9
    Inseam
    From your groin down to the floor (with shoes).
  • 10
    Outseam
    From your waist down to the floor (with shoes).
  • 1
    Bust
    Measure around the fullest part of your bust.
  • 2
    Under Bust
    Measure directly under your bust.
  • 3
    Waist
    Measure around your natural waistline.
  • 4
    High Hip
    Around your high hip area, just below your waist.
  • 5
    Hip
    Measure around the fullest part of your hips.
  • 6
    Shoulder
    From the edge of one shoulder to the other across your back.
1 2 3 4 5 6
  • 7
    Sleeve Length
    From the top of your shoulder down to your wrist.
  • 8
    Armhole
    Around your arm at the widest part of your armhole.
  • 9
    Upper Arm
    Around the fullest part of your upper arm.
  • 10
    Waist to Hip
    From your natural waist down to your fullest hip.
  • 11
    Outseam / Inseam
    Outseam: waist to floor. Inseam: groin to floor.

My Measurements

Save your measurements to your account — every order is tailored faster.

Need help with your measurements?

Our atelier offers complimentary virtual measurement sessions over WhatsApp video — book one before placing your bespoke order.

Book Help
— Hearty Academy —

Learn the craft.

Structured courses for aspiring designers, tailors, and fashion entrepreneurs. From your first stitch to running your own atelier.

Beginner

Foundations of Fashion

⏱ 8 weeks 📍 Online + Lagos

Master the essentials: sketching, pattern basics, sewing machine fundamentals, and fabric knowledge. Perfect for absolute beginners.

₦180,000 Enroll Now
Intermediate

Bespoke Tailoring Mastery

⏱ 12 weeks 📍 Lagos Atelier

Deep dive into couture-level tailoring. Draping, advanced pattern-cutting, hand-finishing, and fitting techniques for menswear and womenswear.

₦450,000 Enroll Now
Advanced

Fashion Business & Brand

⏱ 10 weeks 📍 Hybrid

Launch and scale your label — pricing, production planning, digital marketing, e-commerce, and building a signature brand identity.

₦320,000 Enroll Now
— Fabric Market —

Sourced with care.

Authentic textiles from across the continent. Sold by the yard, wholesale or retail.

— From Our Clients —

Words from the Hearty family.

★★★★★

The detail on my wedding suit was beyond anything I could have imagined. The fit, the fabric, the hand-stitched finishing — Hearty doesn't just make clothes, they craft heirlooms.

A
Adeola Balogun
Groom, Lagos
★★★★★

I enrolled in the bespoke tailoring course last year — today I run my own studio in Abuja. The mentorship and technical depth were truly world-class.

C
Chiamaka Okafor
Academy Alumna, Founder of CO. Atelier
— Stay in the Thread —

Get the first look.

New collections, atelier stories, academy intakes — delivered with care to your inbox.

— Admin Portal —

Manage your atelier.

Upload products, fabrics, and content. Changes appear live on the site.

Drop your product photos here

or click to browse — PNG, JPG, WebP up to 10MB each